According to the old saw, March comes in like a lion. But for The Juilliard Journal, March is coming in like a peacock! After three decades (September will be our 30th anniversary) as a black-and-white paper printed on newsprint, it was time for a facelift. The result is The Juilliard Journal you're holding—in full color, on a better stock of paper, in a smaller dimension, and with a fresh design.
Leading up to the redesign, we surveyed students and alums to find out how they were reading the paper and what they like (and don't like) about it. We learned that
- more than 50 percent of the students surveyed read The Journal in print, as opposed to 10 percent online, and 14 percent who look at both the print and online versions. (The rest, sadly, reported that they don't read it.)
- The print edition is the number-one source of news about Juilliard for our alums, and 80 percent of those who responded prefer reading the print edition to the online Journal. (That said, over the next year, we'll also be introducing some exciting new features to the online Journal, which launched in 2001 and can be found at juilliard.edu/journal.)
- One student commented, "Although many readers are going digital, I would hate to see The Juilliard Journal in hard print go. Please keep it around!"
This confirmed our feeling that it was a good time to showcase our content in new and exciting ways. Redesigning a newspaper is no small task. There are myriad details to address, some macro (What are we trying to achieve? To what extent will our content change?), some micro (Fonts? Paper stock? And so on). A group of us has been debating these and other issues for the past six or so months, and I'd like to give a shout-out to the core team that's been working on it: Susan Jackson, The Journal's superb editor in chief; Don Giordano and Sam Larson, Juilliard's stellar design team and the paper's new designers; Joshua Simka, our indefatigable editorial assistant; and our communications, marketing, and development gurus Alexandra Day, director of communications and marketing strategy, and Elizabeth Hurley, vice president for development and public affairs.
We hope you'll agree that the new design is more vibrant and brings our content to life. We're also making a valiant effort to get the paper printed earlier so that readers who get it by mail will find it in their mailboxes sooner than they used to.
We've gotten some great positive feedback as well as some very helpful constructive criticism in the surveys and review process—but we'd love to hear more. Keep in touch with us at firstname.lastname@example.org or (212) 799-5000, ext. 340, or The Juilliard Journal, 60 Lincoln Center Plaza, New York, NY 10023.